Your small or medium sized business may not be able to compete with larger brands on a national level, but you can dominate your local market by taking advantage of local search optimization. Let Doa Web Design show you how.
If you are looking for freelance web designers in Port St. Lucie or even the Treasure Coast you don’t want search results listing several freelancers from Atlanta, Georgia. That’s where Google steps in. Google’s search algorithm is able to detect when search queries and information are local to the user. Since Google favors local results, it is essential to include local SEO on your website in order to be visible to your audience.
By targeting geographically specific keywords, you have the advantage of not having to compete with larger businesses for highly competitive keywords. Geographically specific keywords are usually searched on when people are ready to act, which means that they have a much higher conversion rate than keywords of higher competition.